2018
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Colossal Fragment is a Portuguese real estate agency seeking a unique identity to position itself within the mid-to-high-end property market.
The challenge was to design a logo that conveyed sophistication and professionalism, while avoiding common real estate clichés (houses, keys, rooftops).
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The inspiration came from the monumental sculptures of artist Lionel Smit, whose fragmented forms express strength, identity, and presence.
Monumental human fragment → symbolizes solidity, value, and timelessness, qualities associated with premium properties.
Minimal monochrome palette (black/grey) → conveys sophistication, neutrality, and modernity.
Elegant, spaced typography → communicates exclusivity and trust.
Fragment integration → creates a memorable and artistic signature, setting the brand apart from competitors.
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Logo: refined wordmark paired with an abstract fragment, merging artistic inspiration with business identity.
Visual system: developed for premium brochures, signage, and digital presence.
Style: minimal, artistic, professional.
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Colossal Fragment is positioned as more than a real estate agency:
It embodies an experience of trust, sophistication, and exclusivity, resonating with a mid-to-high-end clientele.
