Silla is a jewelry brand created by a designer with a clear purpose: to celebrate female empowerment and highlight the intrinsic value of women.

The challenge was to develop a visual identity that conveys sophistication, femininity, and strength, while standing out in the contemporary jewelry market.

The name Silla means “strength” in Macedonian — an ideal foundation for a brand dedicated to empowering women.

• Elegant minimalism → reflects the discreet luxury of signature jewelry.

• Sophisticated typography → balances strength with delicacy.

• Filigree detail → the dot of the “i” was designed as a filigree motif, a subtle reference to traditional jewelry craftsmanship and attention to detail.

• Monochromatic palette → black, white, and metallic accents (gold/silver) represent timeless value.

• Logo: a clean wordmark with a distinctive filigree dot in the “i”, creating instant recognition.

• Visual system: applied across packaging, authenticity certificates, and digital presence.

  extended to packaging, authenticity certificates, and digital communication.

• Tone of voice: modern, confident, timeless.

The identity positions Silla as more than just a jewelry brand:

A symbol of empowerment, confidence, and contemporary femininity.

The branding lays the foundation for a distinctive label that turns jewelry into a statement of strength and elegance.